A look into the future: Interview with Creative Solar USA’s CEO, Russell Seifert

On Friday, October 5th, our team sat down with Founder and CEO, Russell Seifert. We talked about what’s in store for Creative Solar USA, how we compete in the solar industry, and what homeowners should consider before making the transition to solar. 

What lies ahead for CS USA?

“Our company focus is to optimize and maintain the quality of customer service we offer our clients with the most up-to-date and quality products. Secondly, we are striving to expand and serve a larger area in the southeast U.S. for both residential and commercial properties. Next, solar has come so far in just the last 10 years. Now with energy storage (for load shaving and back-up) becoming a more prominent piece, the desire and need for an “energy management” solution as part of the overall pie has arisen. Manufacturers recognized and worked to resolve this need. Hence, we now offer options which give our clients even more control of how and when they choose to use their self-generated energy.”

What makes us different from the other solar companies out there?

“We are more of an organic-based organization. Grassroots, if you will. We provide more of an educational service to consumers rather than focus on heavy sales. We guide consumers and let them make their decisions with the education given to them. What really sets us apart from the competition is our commitment to our clients, by using the best long-term products that are built to last. In addition, we listen to the client’s needs rather than telling them what they need, and that is why our company has had so much success.”

How’d you get your start in the solar industry?

“The primary reason I started in the solar industry, was to penetrate the job market in a more diverse way to construct a more sustainable industry. Secondly, it was an up-and-coming technology that is now ready for the general market, and I felt that now is the opportune time where solar will become more of a norm. Just like HVAC systems and cell phones are today. Solar energy and storage are changing like the communications industry. Everyone has a cell phone, but how many people still have a landline in their home? Renewables provide homeowners independence from the grid and a cleaner, more sustainable form of energy. It is the ultimate of natural resources. That is why I embarked on this journey. I knew solar energy was the future.”

Message from the founder: If you had one piece of advice for homeowners looking to go solar, what would it be?

“My advice is to make sure you ask as many questions as it takes until you feel you are 100% informed to make the right decision that’s best for you and your home. Because this is a long-term investment, it’s critical that you know the ins-and-outs of solar. Be sure to look into alternative ways to make your home more energy efficient aside from solar such as making sure your home is adequately insulated, making sure you have energy efficient windows (double pane windows), and making sure that your HVAC is reasonably up-to-date. After those steps have been taken, a solar installation would be the end cap to your energy efficiency and sustainability.”

What about business owners? From one business owner to the next, why do you think businesses should go solar?

“Aside from the plethora of incentives, ‘going solar’ is a way to have a controlled measure to your bottom line of monthly expenses for the next 30+ years. Plus, it is an investment to enhance your business with better appeal should you ever choose to sell the structure or company. Marketability and standing-out from the crowd among other competitors is also a great benefit. Going solar commercially will ultimately raise your business to the next level – making you a cut above the rest.”

Have questions about going solar? Our team would love to speak with you. Click here to sign up for a free consultation today.